How does brew timing play into the flavor of my coffee?

The optimal brewing option for each individual can also be impacted by time demands. Each brewing method has different time and attention demands. 

A French press - typically people enjoy a brewing time of 3 to 5 minutes, but it is subjective and depends on personal preference (not including grinding time, or setup). This is something we suggest you play around with to test what you like best. 

The pour over - should take 3-4 minutes. This method is longer for a medium/light roast and slightly shorter for a darker roasted coffee (darker coffees are typically less dense).  This should take no longer than 4 minutes as after this amount of time, the water has fully saturated the coffee and will begin extracting only the outer shell of the bean and can result in a bitter taste

Chemex, takes 4-5 minutes to brew, and a few minutes for setup (same as pour over on ideal timing)

The automatic drip machine takes as little as 5 minutes and as long as 10 minutes to brew a full pot depending on one’s drip machine. This is one of the longer methods, but is automatic, so it doesn’t require any attention or effort.